Delete your account

Version 1.0 · Last updated 30 October 2026

In short. You can delete your Loop account yourself, in the app or the shop dashboard, in under a minute. Your name, email and what you follow, save or hide are removed straight away. This cannot be undone.

How to delete your account

In the Loop app

  1. Open Profile.
  2. Scroll to the bottom and tap Delete account.
  3. Enter your password, type DELETE, and confirm.

In the shop dashboard (web)

  1. Sign in and choose Account (bottom of the menu).
  2. Under Delete your account, enter your password, type DELETE, and confirm.

If you cannot sign in

Email loop@custoo.co.uk from the address on your account, saying you want it deleted. We may ask you to confirm it is you, and will delete it within 30 days, usually much sooner. Or use the "Forgot password" option first to get back in and delete it yourself.

What is deleted

What stays, and why

If you own a shop

Deleting the account of a shop owner also deletes the shop for good: its posts, loyalty programme, customers' cards and rewards, and campaigns. Any subscription is cancelled at once, and unused time or credits are not refunded. The app and the dashboard show you this before you confirm. If you only want to stop paying, cancel your plan instead (Billing in the dashboard). Managers and team members who leave can simply remove themselves from the shop, or delete their account, which does not affect the shop.

Other requests

To see what we hold about you, correct it, or ask us to limit its use, see the rights in our privacy policy and email loop@custoo.co.uk.